What B2C Marketing? Today we will discuss these two concepts, their advantages, and some success stories. A fundamental distinction when planning campaigns and succeeding in our strategies. So that you have it very clear, we will explain the metrics for B2B marketing and B2C marketing, what they are, and their success stories.
What is B2C Marketing?
Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people creating, advertising, and selling products for customers to use in their everyday lives.
Advantages of B2C Marketing
Shared on Social Networks
You’ve already succeeded in grabbing the attention of your target audience, but it’s no use if your content doesn’t add value to it. One way to objectively measure the value you provide to your users is the number of posts share on social media. if they’re interested enough to share, you’re on the right track.
In addition to adding worth to your audience, your content should connect to your company’s mission. It is pointless to have a very successful article if users do not continue to browse your site. So it pays to know which pages have the highest bounce and which were last visit before leaving.
The next step is to convert the people who consume your content into potential customers. To do this, you must convert them into leads and ask them to leave their contact details in exchange for a free e-book.
To measure the result of a marketing strategy, the final metric is imperative to connect to sales. Only then can we know the return on investment of our actions.
If you want to deepen this section, you can read the article –> 5 marketing measures you probably do not know.
B2C Marketing Success Story
At Volvo Trucks, an obvious objective was set bet on content marketing and everything in a single format, video. The shot could have backfired on them, but the strategy worked out great for them in the end.
The truck division of this automotive brand launched the video The Casino at the end of 2014. In the first month, the original video got 3 million views.
This brand is strongly committed to audiovisual content since it previously carry out the Live Tests campaign, made up of 6 videos where bland technical characteristics of trucks are tested entertainingly. The results were very positive:
- More than 100 million views.
- More than 8 million shares.
- More than 20,000 articles have been publish on audiovisuals.
A purchase intention of 50%. Since almost half of the truck drivers who saw the videos said that the next time they buy a truck, it would be a Volvo.
Without a doubt, the star video of the series is title the Epic Split with Van Damme. Today has more than 88 million views, showing that communication can be done globally in B2B Marketing.
The acronym B2C refers to the mass consumer market, companies that offer people products or services. Therefore, B2C marketing aims to highlight the personal benefits the product brings to consumers through emotion.
Also Read: Market Research: Types, History, and More
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