Content Marketing is a tactic to involve your goal audience and raise your network of leads and customers by creating relevant and valuable content, attracting, engaging, generating value for people, and, in this way, creating a perception of your brand and developing more business.
How Content Marketing is Linked to Inbound Marketing?
Inbound Marketing is the leading Digital Marketing strategy today. And within it is Content Marketing. In this topic, we will show you how the principles of Inbound make a difference in a content strategy.
To talk about the profits and importance of Content Marketing, it is essential that we first understand what the Inbound methodology is.
Inbound Marketing is any marketing plan that seeks to capture people’s interest without invading or interrupting their experience.
Unlike aggressive ads that shoot ads in people’s faces when they’re not ready, their goal is to engage the audience subtly.
You let the public come to your company regarding their time and wait for them to permit you to pass on your communication. That is why Inbound is also called attraction marketing.
To Achieve this, Inbound is Based on Four Pillars
- Attract: through relevant content; inbound attracts visitors interested in the business;
- Convert: here, the intention is to transform visitors into leads. Bringing them closer to your business and transforming them into potential sales;
- Sell: is your lead interested in your company’s product or service? It is time to show him that your solution is the best and close the sale;
- Enchant: The relationship between your company and your customer does not end with the purchase. Inbound preaches a lasting relationship in which you offer all the necessary support and delight the client with exciting materials and thoughtful attention.
What you need to know is that doing Content Marketing is following the Inbound methodology.
In other words, it is to attract your audience to gain their trust and gain loyal followers for your brand. But there are several other benefits of Content Marketing for your business, as I will explain now.
What are the Benefits of Content Marketing
Why use Content Marketing? In this unit, we will tell you the key advantages of the strategy for your company to achieve its business objectives.
1. Increase your Site Traffic
The digital transformation has made most people use the Internet to search for information, especially in search mechanisms such as Google. Your site is the main gateway for new customers, and Google is the way to it.
Producing relevant content is the best way to get your site on the first page of Google where your audience will always find it and let that door invite them in.
The proof is that, on average, companies that use Content Marketing have twice as many visits to their sites. And if you Write more than 13 pieces of content per month, that number quadruples!
2. Genera Brand Awareness
Content production helps more people recognize your brand and learn about your company’s products and services.
As I have already explained, people tend to buy brands that are familiar to them and also for which they feel sympathy.
For example, a regular reader of your blog will prefer your brand when they need to buy a product or service. After all, he already knows you, and you have probably already helped him several times with your content.
3. Increase Engagement with your Brand
While brand awareness increases the number of people who know and positively perceive your brand, engagement seeks to build a close and constant relationship with a select audience.
By producing quality content, you increase people’s interactions with your brand, creating authentic engagement.
4. Educate the Market
Your target audience often does not fully understand the market in which it is inserted. What the products offered by your company are for, etc.
In that case, don’t give up! Produce content that answers customer questions and teaches them everything they need to know to make the purchase decision for themselves.
If your content is quality, you will overcome objections and increase customer satisfaction. Since they will arrive at the time of purchase knowing your product in detail and how to use it.
Content marketing is a strategic approach focus on creating and distributing valuable, relevant, and consistent content to attract and also retain a clearly defined audience and, ultimately, to drive profitable customer action.
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