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What is a Business Plan and What is it for?

What is a Business Plan?

A business plan is a documented strategy for a company’s goals and objectives. Describes the marketing plan, financial projections, market research, business purpose, and mission statement. You can also include the key personnel to achieve the goals and a timeline.

What is a Business Plan for?

Business Plan for

The purpose of a business idea is threefold it outlines the organization’s strategy for long-term execution, secures financing from investors, and helps forecast business demands.

A business plan serves to lay the foundations of an organization, be sure of what is sought and plan the company’s actions to achieve the goal. It is an excellent instrument that provides visibility and controls the scenarios, variables, and factors that come together for a company to succeed.

Purposes of a Business Plan

Chances are, someone writing a business plan is doing so for one or more of the following reasons:

1. Receive Funding From Investors

As its content revolves around how businesses thrive, break even and make a profit, a business plan is used as a tool to raise capital. This document is a way for the entrepreneur to show potential investors or lenders how their money will be used and how it will help the business succeed.

2. Document a Company’s Strategy and Goals

Business plans can span tens or even hundreds of pages and allow their writers to explain a company’s aims and how it will achieve them.

To show potential investors that they’ve answered all questions and thought through all possible scenarios, entrepreneurs must outline their marketing, sales, and also operational strategies, from acquiring a physical location for the business to explaining a tactical approach to penetration marketing.

3. Legitimate a Business Idea

Everyone has an excellent idea for a business until they put pen to paper and realize it’s not entirely feasible. With a business plan, an entrepreneur shows that it is worth pursuing a business idea. As entrepreneurs document their go-to-market process, capital requirements, and expected return on investment, they are likely to experience setbacks that will require adjustments to their strategies and metrics, and also that’s precisely what they need to do. The market plan is for. Company.

Elements of a Business Plan

1. Subtitle

Every great business plan should have a good structure that starts with a compelling title and subtitle. You’ll need to make it clear that the document is, in fact, a business plan, but the subheading can help tell the story of your business in one short sentence.

2. Executive Summary

Although this is the last portion of the business strategy that you will write, it is the first section (and perhaps the only section) that stakeholders will read. The executive summary of a company lays the foundation for the rest of the document. Include your company’s mission or vision statement, value proposition, and long-term goals.

3. Company Description

This short business section will detail your company name, years of operation, key offerings, and positioning statement. You could even add core values ​​or brief company history. The role this section describes in a business plan is to present your company to the reader compellingly and concisely.

4. The Business Opportunity

The business opportunity must convince investors that your business meets market needs like no other business can. This section clarifies the specific problem your business solves in the market and how you will solve it. You should provide your value proposition and also general information about your target market.

5. Competitive Analysis

Almost every industry has more than one player in the market. Even if your business has the largest market share in your industry or your business idea is the first of its kind, you have opposition. In the competitive analysis unit, you must examine the industry landscape objectively to determine where your business stands. A SWOT analysis remains an organized way to design this section.

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Types of Business Plans

There is no single business plan for everyone, as there are several business alternatives. Today, from startups with a single founder to historic family companies that need to stay competitive. Every organization needs a business plan that suits its needs, and also below are some of the most common idea types. Check out these 12 plans to help you write yours for even more examples.

Business Plan for a Startup

It is one of the most common business plans used for new business ideas, laying the foundation for a company’s eventual success.

The major challenge with the startup it is written entirely from scratch. Therefore you will have to reference existing industry data and explain unique business strategies and go-to-market techniques.

Business Plan for Repositioning

When a company wants to avoid acquisition, it resorts to repositioning its brand or trying something new, for which the CEOs or owners will develop a repositioning plan. This plan:

  • Recognize the current state of the company
  • Express a vision for the future
  • Please explain why the company should reposition itself
  • Describes a process on how you will adjust

Businesses planning corporate replenishment do so proactively or retrospectively based on changing market trends and customer needs. For example, Pizza Hut declared a plan to radically rebrand its brand as it saw a need to switch to home delivery. This effect is the result of years of reviewing industry trends and the need to reposition themselves for the future of their industry.

Business Expansion Plan

Expanding a successful company to another location usually requires a business plan as the project may target a new market and require more capital. Luckily, an expansion business plan isn’t like a startup  because it doesn’t start from the mark; instead, it shares to sales, revenue, and success of existing locations.

Presentation of  your Business Plan

A business plan ultimately explains a business idea and why it will succeed. The more detail and analysis you include, the more effective your project and the business you describe determination be. When writing your business idea, you’ll benefit from a thorough research, input from your team or board, and a solid pattern to organize your thoughts and succeed in your business.


A business plan is a documented strategy of a company’s goals and objectives. Describes the marketing plan, financial projections, market research, company purpose, and mission statement. You can also include the key personnel to achieve the goals and a timeline.

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