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What is Salesforce? – Importance, Types, and More


The salesforce is a company’s set of human and material resources to market its services or products. This force’s mission is to carry out its tasks efficiently and innovatively to help develop the company and increase sales.

Importance of the Sales Force

Importance of the Sales Force

With all this, the sales force is vital for any company because it carries out the negotiation and commercialization process of its products. In addition, it is in charge of contacting the company with its potential and actual clients.

The sales force performs two actions simultaneously:

1. Introduce the Company to Customers

As a result, the sales force represents the company in front of customers; for that reason, it must present and promote the company’s products and brand to customers. The purpose is to sell the goods, show them, and solve the problems during the sales process.

2. Introduce Clients to the Company

On the other hand, the sales force must gather the necessary information from the company’s customers to know their needs, expectations, and consumption habits. The corporation uses this data when designing, creating, and marketing its products in the market.

Types of Sales Force

The sales force, known in English as the sales force, makes the interaction between a company and its customers possible. There are four different types of sales forces.

Human Sales Force

Human resources involve all those who make up a company’s sales team. Among the people specialized in selling, we find sellers, managers, or area managers.

Material Sales Force

The material contains all the implements or new technologies used to market the products for example, CRM or automated sales force systems.

On the one hand, CRM or Customer Relationship Management is a business software that allows all communications with customers to be collected in the same database, easily accessible to the company.

Internal Sales Force

In this sense, the internal sales force is one in which the sales team belongs to the company’s human capital. This structure is less flexible but allows for better team control.

Also Read: What is Big Data Technology? – Important, Work, and More

External Sales Force

The company appoints other outer companies to sell or attract customers. This outsourcing means reducing costs and greater flexibility in defining the sales team’s profiles. It is essential to measure the presence of this external sales force because the company knows its product or service best.

Sell ​​The Company’s Products Or Services

It is the primary function of the sales force. For this, there are specific sales objectives, commissions, and the creation of offers. The company’s sales team must have good sales techniques, resources, and sufficient information to sell the company’s products and also services.

What are the Main Characteristics of the Sales Force?

From the interest in meeting these demands, a company’s sales force needs to have specific characteristics to meet its objective. For this, we have prepared a list of the four main aspects recommended for efficient sales force management.

1. Understanding the Products and Services Available

To understand the best way to help the client, you need to have complete information about the products and also services offered by the company you work for. Only then will you be able to adjust the consumer’s needs to the solutions available by the business.

2. Balance in Prioritization Between the Company and the Client.

A balance between the company’s objectives and the client’s needs is necessary for the manager to build a sales force capable of reaching his goals. The sales force must be able to manage both a customer focus and a business purpose focus. This way, the company obtains a higher profit and also a satisfied consumer with the proposed solutions.

3. Highly Specialized Team.

For the success of this team, a team that is constantly learning is necessary. Only with specialists capable of understanding the objectives, the scenario, and anticipating projections can the clients’ needs be attended to quickly and also efficiently.

4. Differentiated Posture.

The position is a differential factor in the result of sales of the business. Among the various aspects, it is necessary to encourage proactivity, responsibility, dedication, motivation, and a lot of willingness. In addition, crediting what you sell is an excellent hallmark for obtaining satisfactory results.


It is essential to know the company’s sales forces and how to evaluate them through objectives. In recent times, digital sales forces have gained particular importance, although there are still many companies without exploiting this route, which, more than essential, is necessary.

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