It takes a lot of time, effort, and money to start a business, which can be stressful, especially if things do not develop how they were anticipated. Even those who have carried out extensive research and have found a product that they know is good and is being sold at the right price can hit the brakes after a promising start. There might be various reasons for this, but one of the most familiar is not having a grasp of digital marketing and how it can be utilized to the greatest effect.

For instance, it might be that realizing that posting on Facebook is free and then creating a page and thinking that, on its own, will lead to increased traffic and increased sales. It can certainly help, but with all marketing strategies, it requires expertise so that the right target audience is found. A leading agency, such as King Kong, can quickly pinpoint why SEO is so important in any strategy for the following 4 reasons.

  1. Getting the website to the top of Google rankings makes a world of difference through increased visibility. Potential clients look on Google, and if they see a site at the top of the list, they are far more likely to click on it. It remains the best way of growing organic traffic.
  2. Because Google has a worldwide reputation, those who are looking for a product or service who see a website at the top of the rankings, immediately associate it with quality and build an instant trust. Why would the company allow it to be so prominent if it is no good? Of course, there’s much more to it than that!
  3. SEO delivers sustainable traffic over time, rather than paid ads, which stop working once the money is withdrawn. Good content and backlinks can keep a site ranking at the top of the tree for months or even years, making it a cost-effective strategy in the long run.
  4. Rather than anyone surfing the net and coming across the website through its visibility, SEO targets quality leads who are far more likely to click to take a look and then make purchases, as they have been directed to something that they are interested in.

SEO plays an important part in any digital marketing campaign, often most effective in the hands of a professional agency that will enhance online visibility and build trust in a business.